Independent advisor · Phnom Penh, Cambodia

Working with people,
not just businesses.

I work across company setup and structure, business strategy, and digital transformation — often all three for the same client. My background spans corporate and legal advisory at a leading regional firm, running a digital agency as managing director, and now working independently.

I work with a small number of clients at a time. Most come through referrals, which I think reflects the kind of working relationships I try to build — direct, accessible, and without unnecessary complexity.

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Services

What I Do

Company setup & structure

Incorporation, ownership structures, and entity setup in Cambodia. Grounded in hands-on corporate and legal advisory experience at a leading regional firm, and a postgraduate diploma in Cambodian business law.

Foreign investors · New ventures · Holding structures

Business strategy & advisory

Strategic planning, growth decisions, and commercial thinking. A clear-headed outside perspective rather than another internal meeting.

SMEs · Founders · Expansion planning

Digital transformation

Building a digital strategy that fits the business, not the other way around. From audit to execution — hands-on where it's needed.

Established businesses · Digital strategy · Agencies

Background

About Me

I spent the first part of my career building and running Mäd Creative, a regional digital agency based in Phnom Penh, where I served as managing director. That was followed by two years as a corporate and legal advisor at DFDL — one of Southeast Asia's leading professional services firms — advising on company structuring and market entry across the region.

I now work independently, combining those two sides — the commercial and operational experience from running an agency, and the structural and legal grounding from advisory work. I also continue as head of strategy and digital transformation at an agency on a commission basis.

I work with a small number of clients at a time and am selective about the engagements I take on. I'm clear about what falls within my remit and what doesn't.

Postgraduate Diploma — Cambodian Business Law Private Equity Certificate — Bocconi University Based in Phnom Penh

Clients

Who I Work With

Foreign investors entering Cambodia

You need reliable guidance on structuring your business correctly — without paying law firm rates every time a question comes up.

Local businesses going digital

You want an honest view of what's worth investing in, from someone with no stake in selling you a particular solution.

Early-stage founders

You're building something and need someone who can usefully engage across structure, strategy, and brand — without the overhead of multiple advisors.

Growing SMEs at a decision point

Things are going well but you're facing decisions — about structure, direction, or how you operate — that need more than an internal perspective.

Working with people,not just businesses.